Client Name

Rochester Community

Release Date

July 19, 2014

Project Types


Live Preview Visit Site

What is it?

Movies With a Downtown View (MWADV) was our project. Jason had the idea while attending an outdoor movie in Brooklyn Bridge Park in 2007. We met in 2011, married in 2012, and launched the Rochesteriat in 2013. It only made sense to launch MWADV in 2014!

MWADV is a set of free outdoor movies in Downtown Rochester each summer. Each event kicks off with food trucks, free raffle giveaways, vendors, free snacks, and more. Our first year we even held a trivia contest.

What we did:

All of the planning from A-Z! We sought out funding from the City of Rochester and other stakeholders around the City. Coordinated food trucks and other vendors to setup at each event as well as donations for raffle prizes. We worked with the screen rental company, scheduled security, volunteers, barricades, trash services, and much more.

We partnered with The Little Theatre our first 5 years. They secured the movies, the rights to show it in public, and assisted with promotion.

MWADV has taken place every year from 2013-2019, in 2018 we even celebrated 5 Years with 5 Movies!